
One Agent had set up his very own Sweatshop, selling a spoof Nike perfume "Sweat" from a tray. Although at £89.99 per bottle there were very few takers. Just as he was in the middle of a sales pitch however, a group of protestors from NO SWEAT turned up to wind up the organisers even further.
Eventually the celeb runners had all come through the finish line, and the focus of the event turned to a stage that Nike had set up in the park.

Never ones to miss out on an opportunity our pro-nike protestors headed over to help nike with the celebrations, however upon arriving they did not seem too keen to see us. The host had just announced that the winners of the race were due to arrive on stage and have awards presented by Sebastian Coe. However after seeing us (their most loyal fans) for some reason the presentation was postponed.

20mins later we were getting cold and realised that the presentation
would not happen with us in the picture. A cunning plan was hatched and we loudly
declared it was time for the pub. We walked away, counted to 30, and right on
cue the host announced the winners had arrived on stage! A quick double back,
and we were there to help them with the celebrity endorsement!
However by now our fingers were about to fall off with frost bite. Nike had been suitably annoyed, the press had all taken time to photograph our support and several thousand runners had seen us cheering for them.
We called it a day, and headed back to the pub for some sporty & healthy beer drinking.
For more info on NIKE and their business practices click here NOSWEAT.ORG.UK
to visit our pro-nike site, click here SWEATLONDON.COM
to see our friend and co-troublemaker Immo's report, click here IMMOKLINK.COM